In a year of endless twists and turns, Great Eastern, one of Singapore's leading insurance companies,
wanted to inspire Singaporeans to live #lifeproof. To encourage them to take every curveball on the chin
and keep fighting the good fight.
We started with a launch film built around some of the world's most popular Google searches and their actual search numbers,
based on the insight that the things we ask Google reflect what life is asking of us.
Then we followed up with a National Day film based on actual news headlines from the past 55 years – headlines which show that
resilience is in Singapore's DNA, encouraging us to rise to the occasion once again.
With these, we brought alive a core truth that the Great Eastern brand is built upon.
Life's questions do not define us, our answers do.
